Percentage of Revenue

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Three times last week, I was asked a similar question. What is the right percentage of revenue? One asked this about marketing expenses, another about acquisition spend, and a third about SG&A costs. In each case, my answer was the same. There is no “right” percentage.

Sure there are some industry norms, but they’re of little value when developing a testable, measurable growth hypothesis. What matters is that you allocate…

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Elliot Begoun

Elliot Begoun

Growing emerging food and beverage brands. Author & Founder of TIG