You Can’t Control The Uncontrollable

This year the Expo West hangover is very different than in past years. The week after is usually one where deep breaths are taken, a few high-fives exchanged, and a ton of follow up work is completed. This year we find ourselves back in our offices thinking about what just happened or didn’t and what comes next.

Many of us are scared, afraid of the virus itself, or at the very least, the impact fear…



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Elliot Begoun

Growing emerging food and beverage brands. Author & Founder of TIG